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Building Export Capacity
Ethiopia to the EU 27

Survey Results

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SURVEY RESULTS - Last updated: 22/03/2024

The Building Export Capacity (BEC) Survey was issued on the 27/02/2024. It remains open and is regularly updated.  Target respondents to the survey are a dynamic mix of experienced business owners to those just starting out on their journey. Up to 40% indicate they have experience in trade while 14% of respondents have previously exported to the European Union. The data is best explored alongside the BEC Charting the Course capacity building programme.​
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The European Union

  • Austria

  • Belgium

  • Bulgaria

  • Croatia

  • Cyprus

  • Czech Republic

  • Denmark

  • Estonia

  • Finland

  • France

  • Germany

  • Greece

  • Hungary

  • Ireland

  • Italy

  • Latvia

  • Lithuania

  • Luxembourg

  • Malta

  • Netherlands

  • Poland

  • Portugal

  • Romania

  • Slovakia

  • Slovenia

  • Spain

  • Sweden

01.

The following 3 (1-3) questions are designed to inform the best fit content for delivery of the Building Export Capacity (BEC) introductory sessions. 

Welcome to Module 1 of 3: Production to Sales
 

The journey from sourcing raw materials to fulfilling orders in the EU market is an intentional process, aligned to European standards. Successful market entry requires thorough market research and an understanding of consumer preferences.

  • Sourcing and Procurement - 47%

  • Product Development - 57%

  • Production and Manufacturing - 44%

  • Compliance and Certifications - 49%

  • Market Research - 67%

  • Market Entry Strategy - 69%

  • Brand Marketing - 44%

  • Order Fulfilment - 46%

Module 1
Production to Sales
Response to Q1: Module 1 topics by priority
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02.

The following 3 (1-3) questions are designed to inform the best fit content for delivery of the Building Export Capacity (BEC) introductory sessions

Welcome to Module 2 of 3: Transport and Logistics
 

Efficient transportation planning, inventory management, and strategic distribution network design are essential elements in ensuring timely delivery and meeting customer expectations in European countries.

  • Logistics Planning - 67%

  • Freight Forwarding - 62%

  • Customs Compliance - 56%

  • Risk and Contingency - 51%

  • Warehouse and Inventory - 46%

  • Visibility and Tracking - 51%

  • Last Mile Delivery - 41%

  • Sustainable Supply - 46%

Module 2
Transport & Logistics
Response to Q2: Module 2 topics by priority
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03.

The following 3 (1-3) questions are designed to inform the best fit content for delivery of the Building Export Capacity (BEC) introductory sessions

Welcome to Module 3 of 3: Market Management
 

It is essential to understand the impact of the changing dynamics of European market conditions. Cost of living, lifestyle choices, technology (AI), demographics and current affairs.

Channel Optimisation - 42%

Procurement Relationships - 73%

Customer Experience - 56%

Partnerships Collaborations - 61%

Economic Challenges - 43%

Current Affairs - 37%

Trade Policies - 69%

Financial Investment - 54%

Module 3
Market Management
Response to Q3: Module 3 topics by priority
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04.

Response to Q4: Have you previously exported to the European Union?
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05.

Response to Q5: Do you offer a product or a service?
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06.

Industry sector or category
 

Survey participants were asked to identify the industry sector or category that best represented their business. Of the 29 options, 19 sectors received responses, with the remaining 10 unspecified

Sectors with a 3% response:

  • Essential Oils - 3%

  • Information Technology / Telecommunications - 3%

Sectors with a 2% response:

  • Fashion Design and Production - 2%

  • Textiles and Garment - 3%

  • Livestock and Fisheries - 2%

  • Healthcare - 2%

  • Education and Training - 2%

  • Transport and Logistics- 2%

Sectors with a 1% response:

  • Marketing / Social Media / Events - 1%

  • Traditional Medicine - 1%

  • Tourism and Hospitality - 1%

​

Industry Sector - Top 10
Response to Q6: Which industry sector or category do you or your business identify with?
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Unspecified (0%) sectors:  Art / Paintings / Pottery / Sculpture, Horticulture - Flowers, Music and Entertainment, Traditional Hand Embroidery, Management Consultant / Legal / Financial, Real Estate, Market Research / M & E, Student, Environment / Climate, Human Resources / Talent sourcing,

07.

European Country
 

Survey participants were asked to identify of the 27 European Countries plus the United Kingdom, which are their preferred markets for export.

Countries 11 - 27 (+1)

  • Finland - 33%

  • Ireland - 27%

  • Poland - 27%

  • Portugal - 27%

  • Romania - 22%

  • Luxembourg - 21%

  • Greece - 20%

  • Czech Republic - 19%

  • Bulgaria -17%

  • Hungary -16%

  • Slovakia - 16%

  • Cyprus - 14%

  • Malta - 14%

  • Croatia - 13%

  • Latvia - 13%

  • Lithuania - 13%

  • Estonia - 12%

  • Slovenia - 11%

​

European Countries - Top 10
Response to Q7: Of the 27 (+1) European Countries, which are you interested in exporting to?
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08.

Export Challenges
 

Survey participants provided a wide range of actionable insights when asked what their greatest challenge is when exporting to the European Union. 

Additional challenges identified:

  • Budget / Cost

  • Bureaucracy

  • Cargo Payment

  • Country Laws

  • Culture

  • Delivery duration

  • Demand

  • Economic inflation

  • Economic Instability

  • Environmental engagement

  • Government policies / procedures

  • Licence

  • Market Analysis / Assessment

  • Quantity

  • Sytem

​

Export Challenges
Response to Q8: What is the main challenge you face when exporting to the European Union (+1)?
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"Finding the actual buyer is the critical challenge we are facing."

"I don't have a formal training so I use informal ways of exporting my product so I didn't address the whole market."

"May be cultural differences."

Building Export Capacity (BEC). Charting the Course.

All materials are the property of Amabilidad (AMA).

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